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Media Literacy Tenth Edition

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Management number 225290516 Release Date 2026/05/09 List Price US$46.04 Model Number 225290516
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Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon. Read more

ISBN10 1071814451
ISBN13 978-1071814451
Edition Tenth
Language English
Publisher SAGE Publications, Inc
Dimensions 7.4 x 0.75 x 9.2 inches
Item Weight 1.6 pounds
Print length 504 pages
Publication date February 12, 2021

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